Bringing kindness to marketing and developer relations sounds like something that couldn’t possibly work in a hyper-competitive business world, where we value “crushing the competition” and “winning at all costs”. However, consumers are tired of that, they are tired of the shouting, the constant pushing. They want it to be easier.
Being kind with your audience is about saying “You can work with me, I respect you, and it will be a nice experience for us to work together”.
This is a long-game approach. You are looking to have lasting relationships for long-term benefits instead of short-term satisfaction. You are looking to create a connection, create something that is more than a campaign ad. You want somebody to feel comfortable when they hear from you, and also feel good about reaching out to you for help.
Jill Lublin, an international speaker and expert on influence, wrote:
“By practicing kindness in your business, you can increase your income, generate new clients, stimulate repeat customers to buy, and much more” wrote Lublin. “What is desperately needed at this time is a global attitudinal adjustment in which we, as individuals, business owners, and leaders, commit to implementing kindness strategies into our lives, businesses, and everyday affairs in order to facilitate a return to societal balance — as well as to increase our individual success.”
Continue reading “Building Trust – Have you been kind today?”
Come see me on Wednesday, November 6th, at 10:30am to learn about building your personal brand trust! Be a Better Neighbor
This year at Sitecore Symposium we launched a new DevOps track, with two rooms of sessions delivering what you need for day-to-day tactical solutions, but also bigger-picture, strategic guidance. Do you want to know how to deploy your code with Azure DevOps? We got you covered. Or maybe you are wondering how to fit an agile process into a waterfall organization? We got you there too! This track can appeal to both the technical and the business, it’s not all about Solr (though we got that too, thanks Jeremy!)
I am really proud of the sessions that Rob Earlam and I selected for the track this year, I think we have a little bit of something for everybody. Below, find your guide to all things DevOps at this year’s event!
Continue reading “Sitecore Symposium 2019 – So you think you can DevOps?”
When we were little kids, we were taught that we should always tell the truth. Never lie, that’s not the right thing to do! Nobody will trust what you say.
Always telling the truth sounds great on the surface, but as we grow up we learn that things are not always so black and white. Brutal, raw, honesty can hurt feelings. It can expose others to criticisms. It can burn relationships. It can share information that we weren’t allowed to share. So is honesty really the best policy?
Continue reading “Building Trust – Is Honesty Always the Best Policy?”
I took my first attempt trying out the blog editing on both dev.to and on Medium with my thoughts around advocacy, Developer Relations, and being kind!
Read the full article on dev.to
Recently, I needed to update my xConnect Tutorial from 9.0 to 9.2 so I could start looking at the new data purge API (more on that another day). I figured it should be an easy enough upgrade, my tutorial wasn’t doing anything complicated. Just some basic Create Contact or Register Interaction stuff.
So, I did the usual:
- Update Target Framework from 4.6.2 to 4.7.2
- Change all the NuGet references to the 9.2 packages
- Squint at all the red compile errors from doing an upgrade…
Continue reading “xConnect Upgrade to 9.2 – Where did the web request handlers go?”
If you are running Sitecore version 8.2.x, you are running MongoDB 3.4. Unfortunately, that also means you are impacted by the announcement by MongoDB that version 3.4 will reach end-of-life in January 2020.
You have some options on how you want to fix this and it sort of depends on how much tolerance your organization has for running production systems that don’t have commercial support from the vendor.
Over on the Sitecore Technical Marketing blog, I outlined a variety of options and provided a few FAQ answers: