I find getting started on things is one of the hardest things to do. When I started into looking at metrics, there were a lot of great examples of end results and amazing dashboards, but nobody yet mapping out how to get there. This quick primer gives you a background of my journey to getting started with doing DevRel metrics, and hopefully it can help you!

HELP! I have no metrics!

A few years back, I was added to a growing team at Sitecore that up until then was just a few people trying to do everything. I had never had DevRel as my job role before. Or product marketing. I took charge of our enablement program and started trying to build out some ways of reporting on what we were doing.

Ultimately, I wanted to capture what we did accurately, but also make it clear that the investment in our team was worth it.

We had nothing.

Continue reading “4 Baby Steps to getting started with metrics” →

My slides for my talk at DevRelCon Earth 2020 are now posted online on Notist. Got questions on getting started with your DevRel reporting? Let me know!

Upon seeing some activity numbers from a recent quarter, a leader I respect told me “I know everybody is busy.” They wanted to know what the impact of our activity was, not how much we did.

Of course! Anybody talking to you about metrics tells you that counting things is a terrible metric. We’ve all heard the horror stories of developer productivity being measured by lines of code. It doesn’t measure the right thing! But here’s the tricky part…

How do you get there? Where do you start? The ultimate metrics dashboard you saw in that webinar one time doesn’t just appear magically out of thin air.

You need to start somewhere.

My suggestion: Count. Things. Measure something. ANYTHING!

We’re going to go through 4 lessons you can use with the content marketing that your team is already doing.

Continue reading “DevRel metrics – Counting things is terrible. Do it!” →