Latest articles

  • Preparing for AI-driven customer experiences

    Preparing for AI-driven customer experiences

    Digital marketers today are caught in the middle of a huge digital transition. Behind them lie the old, slow, and manual methods of creating content, connecting with customers, tracking engagement, and measuring the results. Ahead of them is the promise of the brave new intelligence-enabled world, teeming with possibilities—task automation, massive-scale analytics, and real-time, data-driven decision… Read more

  • Soul in the Machine – Combatting Unconscious Bias

    Soul in the Machine – Combatting Unconscious Bias

    This is Part 4 in the Soul in the Machine series. In the Soul in the Machine series, I will be delving into our collective responsibility to ensure that computing systems are treating users fairly and responsibly. Specifically, I will be raising the ethical questions around current trends such as data privacy regulations and machine learning capabilities.… Read more

  • Preparing your CMS infrastructure for traffic spikes

    Preparing your CMS infrastructure for traffic spikes

    We’re living in the days of “going viral.” Consumers move faster than ever, and businesses need to be ready to respond to sudden demand the moment it arrives—or risk losing out to competitors. The right endorsement from the right person can generate global exposure and cause unprecedented numbers of people to flock to your site,… Read more

  • I hate best practices and so do you

    I hate best practices and so do you

    NOTE: This article first appeared in 2016 on the nonlinearcreations.com blog and was migrated to Valtech’s blog. “What would you say are the best practices for [your thing here]?” I’m about to slam my head into my keyboard, but I restrain myself. It’s a simple enough question and I probably have the answer. I’ve helped out… Read more

  • Mitigating CMS implementation risk

    Mitigating CMS implementation risk

    Prior to joining Sitecore as a Technical Evangelist, I worked as a consultant on many projects implementing Sitecore in various types of scenarios. The implementation is where things can really start to heat up! The stakes are high. More than that, implementation projects can also be long, costly, and susceptible to error, even with the best partner.… Read more

  • Soul in the Machine – Top AI/ML Orgs and Unconscious Bias

    Soul in the Machine – Top AI/ML Orgs and Unconscious Bias

    This is Part 3 in the Soul in the Machine series. In the Soul in the Machine series, I will be delving into our collective responsibility to ensure that computing systems are treating users fairly and responsibly. Specifically, I will be raising the ethical questions around current trends such as data privacy regulations and machine… Read more