We’re living in the days of “going viral.” Consumers move faster than ever, and businesses need to be ready to respond to sudden demand the moment it arrives—or risk losing out to competitors.
The right endorsement from the right person can generate global exposure and cause unprecedented numbers of people to flock to your site, with little or no prior warning.
Take Lady Gaga’s Super Bowl halftime show in 2017—millions of people saw her backup dancers in Steve Madden boots and rushed online to order them. That can amount to more traffic than most people dream of in a year, all arriving in seconds.
Major televised events are only one piece of the puzzle. In the modern digital world, digital marketing is aimed purposefully at trying to create demand–and businesses need to be ready to scale up to meet sudden successes from the drop of a tweet.
Crucially, it’s not just about bearing the weight of enormous traffic spikes. It’s about being able to innovate, and capitalize on sudden demand at a moment’s notice. One great way to do that is to leverage cloud hosting for your CMS.
Read more on sitecore.com…
On Wednesday evening I’ll be visiting Toronto to speak about all the buzz about Sitecore and Azure. You should come on out and say hello!
To get a taste of some of the things you might hear about, here are a few lead-up blogs that went out on the Nonlinear site:
On the second day of Christmas, my true blog gave to me… two Sitecore PaaS features: Redis Cache and Azure Search!
…and a Sitecore in a NuGet feed.
With Sitecore 8.2 Update 1, the PaaS offering shown at Symposium 2016 became available on Azure Marketplace along with ARM templates and much more.
I was interested by the introduction of Azure Search and Redis Cache. Azure Search basically renders the Lucene/SOLR discussion moot, and Azure Redis Cache brings about all kinds of capabilities for High Availability and Disaster Recovery as well as the sharing across a web farm.
Here are a few extra reads for the curious:
This past Tuesday I attended a Webinar led by ALM Ranger and Microsoft MVP Esteban Garcia (@EstebanFGarcia). The topic? Azure and Visual Studio Online (VSO), specifically around deployments (or so I thought). There was more content in this session than I expected to get, that’s for sure!
My primary goal in attending the session was to get a better picture of how deployments worked from VSO code repositories into the Azure cloud, but as a bonus there was also coverage of VSO load testing functionality, as well as Application Insights. Continue reading “Visual Studio Online and Azure deployment”