Latest articles

  • Is Sitecore really holding back Optimizely with the announcement of Sitecore Stream?

    Is Sitecore really holding back Optimizely with the announcement of Sitecore Stream?

    I made the claim earlier this week that Sitecore’s move with Stream would allow them to hold a lead. For a while, it feels like Sitecore has been trying to be disruptive, including disrupting themselves, racing to get to “where the puck is going to be” as the saying goes in hockey. This has given… Read more

  • Sitecore Symposium 2024 Day Two – HIPAA and the new MVP Red Jacket!

    Sitecore Symposium 2024 Day Two – HIPAA and the new MVP Red Jacket!

    Congratulations to Klaus! As somebody who has looked up to Klaus Petersen and his involvement in the Sitecore community for over a decade, I have to start off with the amazing recognition done for Klaus at this year’s Symposium. Kathie Johnson presented Klaus with the inaugural Sitecore MVP Red Jacket award which recognizes a Sitecore… Read more

  • Sitecore Symposium 2024 Day One – Sitecore Stream gets launched

    Sitecore Symposium 2024 Day One – Sitecore Stream gets launched

    GenAI kicks off the Nashville Symposium While I couldn’t be in Nashville for the big Symposium event this year, Sitecore did offer a virtual live stream for online attendees like me to hear the latest and greatest announcements about what Sitecore is doing to solve the problems of marketing teams in 2025. I want to… Read more

  • Audiobook: Thora Silentblade – Chapter 9 (Part 2)

    Audiobook: Thora Silentblade – Chapter 9 (Part 2)

    Always Bet On Bard In the second part of Chapter 9 of the Thora Silentblade series, Thora and the gang learn of a pest-problem, and a particularly sharp-toothed solution to it. Written and narrated by Jason St-Cyr Read more

  • Does GitHub Copilot actually raise bugs in code by 41%?

    Does GitHub Copilot actually raise bugs in code by 41%?

    “Many developers say AI coding assistants make them more productive, but a recent study set forth to measure their output and found no significant gains. Use of GitHub Copilot also introduced 41% more bugs, according to the study from Uplevel, a company providing insights from coding and collaboration data.” I’ve seen this CIO article making… Read more

  • Tips for Sitecore Symposium 2024

    Tips for Sitecore Symposium 2024

    In just one week the #SitecoreSYM party opens its doors in Nashville and the Fishtank team is fired up to welcome folks with some special surprises for attendees! Make sure to go say hi to Dan, Derek, Theresa, Jeff, David, and Carson who will be repping the team! For some of them, this is their… Read more