Bringing kindness to marketing and developer relations sounds like something that couldn’t possibly work in a hyper-competitive business world, where we value “crushing the competition” and “winning at all costs”. However, consumers are tired of that, they are tired of the shouting, the constant pushing. They want it to be easier.
Being kind with your audience is about saying “You can work with me, I respect you, and it will be a nice experience for us to work together”.
This is a long-game approach. You are looking to have lasting relationships for long-term benefits instead of short-term satisfaction. You are looking to create a connection, create something that is more than a campaign ad. You want somebody to feel comfortable when they hear from you, and also feel good about reaching out to you for help.
Jill Lublin, an international speaker and expert on influence, wrote:
“By practicing kindness in your business, you can increase your income, generate new clients, stimulate repeat customers to buy, and much more” wrote Lublin. “What is desperately needed at this time is a global attitudinal adjustment in which we, as individuals, business owners, and leaders, commit to implementing kindness strategies into our lives, businesses, and everyday affairs in order to facilitate a return to societal balance — as well as to increase our individual success.”