Tag: marketing
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Podcast: Fireside with Voxgig
Back in August, I appeared on the Voxgig podcast to discuss the nature of DevRel as a practice, and the skills involved, how a great deal of DevRel has crossover with other fields. This is something that appears to be inspiring not just just DevRels themselves, but employers in other…
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Diving into the tank – Embracing a New Chapter as VP of Engagement at Fishtank
About a month ago, I honestly thought my time in the Sitecore community had come to a close. I was almost certain that my next step would be in helping another product team with their outreach to technical audiences, building on the years of experience leading Sitecore’s Technical Evangelism and…
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How to generate demand with education
I hate spam. You probably do too! The “paid ads” and big splashy popups on websites. Remarketing campaigns on Facebook trying to sell you the same toaster you bought last week. The splashy booths at events with the smiling faces waiting for somebody who isn’t just there to steal some…
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Sitecore: Taking on the Top 10 Reasons to A/B test
The practice of A/B testing follows the Lean methodology of Build, Measure, and Learn (BML). By using tools capable of performing these tests, we can build a quick test, measure the interaction with the tests, and learn from the results gathered. This is fundamental to improving your content and your…
St-Cyr Thoughts 