We’re living in the days of “going viral.” Consumers move faster than ever, and businesses need to be ready to respond to sudden demand the moment it arrives—or risk losing out to competitors.
The right endorsement from the right person can generate global exposure and cause unprecedented numbers of people to flock to your site, with little or no prior warning.
Take Lady Gaga’s Super Bowl halftime show in 2017—millions of people saw her backup dancers in Steve Madden boots and rushed online to order them. That can amount to more traffic than most people dream of in a year, all arriving in seconds.
Major televised events are only one piece of the puzzle. In the modern digital world, digital marketing is aimed purposefully at trying to create demand–and businesses need to be ready to scale up to meet sudden successes from the drop of a tweet.
Crucially, it’s not just about bearing the weight of enormous traffic spikes. It’s about being able to innovate, and capitalize on sudden demand at a moment’s notice. One great way to do that is to leverage cloud hosting for your CMS.