The practice of A/B testing follows the Lean methodology of Build, Measure, and Learn (BML). By using tools capable of performing these tests, we can build a quick test, measure the interaction with the tests, and learn from the results gathered. This is fundamental to improving your content and your application.
If you’ve been following my company’s Nonlinear Thinking blog series on A/B testing, you may have seen the article that my colleague Gavin and I put together on the Top 10 reasons to A/B Test everything you publish. We initially started this from a Sitecore angle, gathering all the reasons we wanted to do A/B testing with Sitecore. As we pared down to the top 10, however, it became obvious that this was something that applied to any tool capable of A/B testing. The reasons for doing it were not tool-specific, they held up on their own.
However, for those of you interested in using Sitecore as your content management tool of choice, you may be wondering how you can use Sitecore for tackling these items. So here we go… tackling the Top 10!