Tag: a/b testing

  • Initial Thoughts on Sitecore XM Cloud A/B/n Testing

    Initial Thoughts on Sitecore XM Cloud A/B/n Testing

    Originally appeared on 2025-02-26 at getfishtank.com: https://www.getfishtank.com/insights/what-is-sitecore-xm-cloud-a-b-n-testing Introduced in November of 2024, the A/B/n Testing feature in XM Cloud is still fairly new compared to other features in the platform. I wanted to know how the user experience was for configuring these in XM Cloud and what options would be…

  • Sitecore: Taking on the Top 10 Reasons to A/B test

    The practice of A/B testing follows the Lean methodology of Build, Measure, and Learn (BML).  By using tools capable of performing these tests, we can build a quick test, measure the interaction with the tests, and learn from the results gathered.  This is fundamental to improving your content and your…