Be a Better Neighbor

When and Where?

The Sitecore Symposium event is now over! If you’d like to book this talk for your event, please contact me on Twitter. My DMs are open!


In this age of data management regulations and privacy fears, trust is becoming the new commodity. Brand Trust differentiates with customers, but how can YOU, as an individual, help build this trust? How can you be a better neighbor to your customers through customer engagement and ethical marketing?

Join me on a journey into building trust through individual relationship and community building. Anybody in an organization, regardless of role, can contribute. The more the merrier! We’ll explore an ethical approach to marketing to build trust using 3 guidelines:

  1. Be Honest
  2. Be Kind
  3. Be Helpful

Learn how to improve your connection with your customers, and be a better neighbor!

What will we learn?

Audience members should come away being able to answer 5 questions:

  1. Why is trust important?
  2. What does it mean to connect by being Honest, Kind, and Helpful?
  3. How can an individual contribute?
  4. What challenges are faced introducing this approach?
  5. What frameworks are required to face these challenges?

Want to take a look?

The slides from Symposium 2019 are available via!

The blogs

  1. Building Trust – Is honesty always the best policy?
  2. Building Trust – Have you been kind today?