Sitecore: Taking on the Top 10 Reasons to A/B test

SitecoreThe practice of A/B testing follows the Lean methodology of Build, Measure, and Learn (BML).  By using tools capable of performing these tests, we can build a quick test, measure the interaction with the tests, and learn from the results gathered.  This is fundamental to improving your content and your application.

If you’ve been following my company’s Nonlinear Thinking blog series on A/B testing, you may have seen the article that my colleague Gavin and I put together on the Top 10 reasons to A/B Test everything you publish.  We initially started this from a Sitecore angle, gathering all the reasons we wanted to do A/B testing with Sitecore.  As we pared down to the top 10, however, it became obvious that this was something that applied to any tool capable of A/B testing.  The reasons for doing it were not tool-specific, they held up on their own.

However, for those of you interested in using Sitecore as your content management tool of choice, you may be wondering how you can use Sitecore for tackling these items. So here we go… tackling the Top 10!

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Baby Steps to SOA – Step Five: The Move to a CMS

In the continuing Baby Steps to SOA series, we follow Doug and the IT team behind as they take steps to renovate their digital asset architecture. Previously, we introduced the problem and the team, started planning and analysis, decided on some metrics, and refactored the website applications. Most recently, the team has tackled identity management, and now continues with introducing a CMS into their architecture.

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