Soul in the Machine – Building with Integrity

This is Part 2 in the Soul in the Machine series.

In the Soul in the Machine series, I will be delving into our collective responsibility to ensure that computing systems are treating users fairly and responsibly. Specifically, I will be raising the ethical questions around current trends such as data privacy regulations and machine learning capabilities.

Right now, in Part 2, we are going to examine the challenge of introducing a culture of integrity in the digital space and how we can take responsibility for ensuring teams are ready to face the challenge, particularly when dealing with machine learning and artificial intelligence.

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Soul in the Machine – Benevolent Guardians of Personal Data

This is Part 1 in the Soul in the Machine series.

In the Soul in the Machine series, I will be delving into our collective responsibility to ensure that computing systems are treating users fairly and responsibly. Specifically, I will be raising the ethical questions around current trends such as data privacy regulations and machine learning capabilities.

Right now, in Part 1, we are going to journey together into the recent GDPR legislation and how we as technologists and marketers need to re-examine our traditional approaches to personal data!

Continue reading “Soul in the Machine – Benevolent Guardians of Personal Data”

Getting started with Sitecore Marketing Automation

With the latest Sitecore 9 release, a completely new Marketing Automation tool is available for users to quickly plan and extend their automation activities with an intuitive drag-and-drop interface.

Also, a new fully-scalable engine architecture is now available so that you can make sure to process new activities as quickly as you need to.

I have put together a video series as well as a blog post on the new capabilities in Sitecore 9 and published it to the Sitecore Technical Marketing blog!

Read more…

Evangelist Year One – a Retrospective

Just over one year ago, I wrote about a big change in my career as I joined the Sitecore Technical Marketing team to work as the North American Technical Evangelist. Over the last 12 months, a lot has happened, and in typical agile fashion I’m looking back at what has been happening, what worked well, and what didn’t!

FAIR WARNING: This is a long read, there is no TL;DR, this is mostly for me. Read at your own risk!

TL;DR: I lied. The short version is I had a blast all year and am way too excited about more big things this year!

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